I’m A Celebrity 2025: salaries, line-up and a jungle pay row waiting to happen

1. I’m A Celebrity 2025 salaries reportedly range from £250,000 for rapper Aitch down to £75,000 for comedian Eddie Kadi.
2. The I’m A Celebrity 2025 line-up includes Jack Osbourne, Kelly Brook, Martin Kemp, Alex Scott, Angry Ginge, Ruby Wax, Shona McGarty, Lisa Riley and Eddie Kadi.
3. The series returns to ITV1 and ITVX on Sunday 16 November at 9pm, with Ant and Dec back in New South Wales for the show’s 25th run.
4. A new rule in I’m A Celebrity 2025 means campmates can only face two Bushtucker Trials in a row, stopping viewers from torturing the same person nightly.
5. Between nostalgia casting and social-media stars, the I’m A Celebrity 2025 line-up is clearly built to trend as hard as it screams.

I’m A Celebrity 2025 in one line: big fees, bigger fears and a very calculated cast of jungle victims

I’m A Celebrity 2025 arrives with a cast designed to grab headlines and search traffic: ten celebrities from Jack Osbourne and Kelly Brook to Aitch and TikTok favourite Angry Ginge, a reported pay ladder that tops out at £250,000, and a fresh tweak to the Bushtucker rules that promises a fairer spread of suffering while the show returns to ITV1 and ITVX on Sunday 16 November at 9pm.

Money, maggots and prime-time pay packets — who gets what in I’m A Celebrity 2025?

I’m A Celebrity 2025 salaries: from Aitch at the top to Eddie Kadi at the “bargain” end

The question everyone secretly cares about with I’m A Celebrity 2025 isn’t “Will they get along?” It’s “How much are they being paid to pretend rice and beans is a personality test?” Reports suggest Brit Award-winning rapper Aitch is this year’s top earner, pocketing around £250,000 for heading into the jungle. That’s still well below the eye-watering seven-figure deals handed to previous headline signings, but as prime-time gigs go, being paid a quarter of a million to scream at snakes is hardly a hardship.

Just below him on the I’m A Celebrity 2025 salary table is Jack Osbourne, who is said to be on about £200,000. Producers are clearly banking on nostalgia for The Osbournes and curiosity about how he’ll talk about his late father Ozzy, whose death earlier this year adds an extra emotional note to his appearance. It’s the kind of casting that guarantees both heartfelt moments and at least one story about waking up to find something unspeakable in the tour bus fridge.

Further down the fee list, the I’m A Celebrity 2025 salaries cluster in the mid-range. Alex Scott, already a high-profile broadcaster after her England and Arsenal career, is reportedly on a six-figure deal somewhere north of £100,000, while social-media favourite Angry Ginge is said to be around that mark too, reflecting his draw with younger viewers. Ruby Wax, Lisa Riley, Martin Kemp and Shona McGarty are all pegged at around £95,000, with Kelly Brook slightly below on a reported £80,000. Sitting at the bottom, but still better off than many past contestants, is comedian and DJ Eddie Kadi on about £75,000 – not bad for a few weeks of hunger, sleep deprivation and being used as bait in a tank of eels.

I’m A Celebrity 2025 line-up: nostalgia names, TikTok chaos and soap royalty

The casting for I’m A Celebrity 2025 feels like a carefully balanced spreadsheet of demographics dressed up as a camp-fire. On one side you have the nostalgia anchors: Martin Kemp, forever associated with Spandau Ballet and EastEnders villainy; Ruby Wax, a talk-show icon who now brings a therapist’s insight to the sort of environment that should probably come with a trigger warning; Lisa Riley of Emmerdale fame; and Kelly Brook, whose career has hopped from modelling to radio. They’re all names familiar to viewers who remember when television meant whatever was on one of four channels at 9pm.

On the other side sit the stars of the algorithmic age. Aitch brings chart clout and a fanbase that doesn’t really watch linear TV until someone they follow is dangling over a ravine. Angry Ginge represents the pure influencer energy of I’m A Celebrity 2025: a creator with millions of online followers now being asked to swap short-form banter for long-form insect consumption. Add in Alex Scott, who bridges serious sport and light entertainment, and you’ve got a line-up tailor-made to generate both TV ratings and endless clipped-up moments for social feeds.

Soap fans are well catered for with Shona McGarty, best known as EastEnders’ Whitney Dean, and Lisa Riley, long associated with Emmerdale. Jack Osbourne ticks the “reality royalty” box, while Eddie Kadi offers warmth and quick wit, which will come in handy when someone needs to turn an argument about washing-up into something vaguely watchable. It’s a line-up that looks chaotic on paper but is very clearly calibrated so that at least one campmate speaks directly to almost every slice of the audience.

New rules, old fears — how I’m A Celebrity 2025 is changing the game

I’m A Celebrity 2025 and the two-trial rule: no more endlessly torturing one poor soul

For years, one of the running jokes about the show has been that viewers pick a single victim and vote them into every possible trial until their spirit breaks or the phone credit runs out. I’m A Celebrity 2025 finally tackles that habit head-on with a new voting rule: a campmate can only face two Bushtucker Trials in a row. After that, the public are barred from choosing them for the next challenge, giving someone else the joy of hanging from a helicopter while covered in gunge.

The thinking behind the change is simple. When the same person gets every trial, they get most of the screen time, which is wonderful if they’re entertaining and less great if they respond to stress by turning into a damp statue. I’m A Celebrity 2025 wants a broader spread of reactions: panic, bravado, silent resignation and that thing where someone insists they’re “fine with heights” and then screams like a kettle within three seconds of leaving solid ground. Spreading the misery around makes for better television and, in theory, a fairer competition.

It also means campmates can’t rely solely on the “bravely doing all the trials” narrative to earn public sympathy. In I’m A Celebrity 2025, the audience will see more of the quieter personalities once the voting system nudges them into the spotlight. If you signed up hoping to hide by the fire and let the big names soak up the terror, you may discover that the new rule has other ideas – and that the nation would very much like to see how you cope inside a coffin of crabs.

Fear, family and the emotional hooks of I’m A Celebrity 2025

As ever, the pre-launch interviews for I’m A Celebrity 2025 have focused heavily on what each contestant is afraid of, because nothing sells a Sunday-night promo quite like a famous person graphically describing their fear of rats. Jack Osbourne has spoken about the difficulty of leaving his large family behind so soon after losing his father, adding a layer of real grief to the usual anxiety about creepy crawlies. It gives producers a ready-made story arc: will the jungle help him heal, or will it just remind him how much nicer real beds are?

Others in the I’m A Celebrity 2025 line-up have confessed fears that feel tailor-made for specific trials. Heights, tight spaces, and the classic “things that crawl where they shouldn’t” all get a mention, virtually guaranteeing that viewers will spend the first week voting to see whose phobias come to life most dramatically. It’s an annual ritual: celebrities bravely discuss their emotional growth, and the nation responds by gleefully sending them into a pit of eels.

Beneath the snark, though, the emotional beats do matter. Part of why I’m A Celebrity 2025 is already trending is that there are genuine stories underpinning the spectacle – whether it’s Jack stepping back into reality TV after a family loss, Martin Kemp following in his son Roman’s jungle footsteps, or Alex Scott trying something far less structured than a football studio. The show knows that a sincere tear at the right moment can out-trend an entire evening of slapstick slime.

Why I’m A Celebrity 2025 is everywhere — and what its salaries say about TV now

The jungle as a mirror for British fame in 2025

Look at the I’m A Celebrity 2025 salaries and you get an unfiltered snapshot of what British fame looks like right now. Aitch, a rapper who made his name online as much as on radio, tops the fee list by some distance, proof that producers know where younger audiences actually live. Broadcasters like Alex Scott and long-established comics such as Ruby Wax sit in the comfortable mid-table, valued but not quite in “headline act” territory. At the lower end, Eddie Kadi’s fee is still higher than what many earlier seasons paid their least-known campmates, reflecting just how much the show relies on every contestant to keep the content mill churning.

The I’m A Celebrity 2025 line-up itself tells a similar story. Veteran musicians, soap actors and models still matter, but they now share the screen with influencers and streaming-era musicians whose fame exists largely outside traditional TV. The jungle becomes a kind of equaliser: whether you’re a legend of 1980s pop or a TikTok star with millions of followers, you all end up in the same beige shorts, eating the same unmentionable animal parts and worrying about the same missing pillow.

It’s also a reminder that reality TV hasn’t lost its hold on the culture, it’s just adapted. I’m A Celebrity 2025 is structured to generate clips, reaction memes and trending hashtags as much as overnight ratings. Every Bushtucker trial is a potential viral moment, every argument over dinner is fodder for group chats. The fact that we now know the rough pay scale before the show has even started simply adds another layer: viewers can calibrate their sympathy based on whether they think a particular meltdown is worth six figures.

Should you watch I’m A Celebrity 2025, or just doomscroll the highlights?

For some people, the correct way to experience I’m A Celebrity 2025 is through carefully curated clips the next morning, preferably with someone else’s sarcastic captions layered over the top. For others, the nightly 9pm slot is a seasonal ritual, as essential as the first supermarket mince pie. With this year’s salaries and line-up, it’s clear ITV is hoping to satisfy both groups: stack the cast with recognisable faces, give them enough personal stories to fuel daytime chat shows, and trust the trials to keep social feeds busy.

If you enjoy structured chaos, the I’m A Celebrity 2025 line-up and the reported pay deals make a strong case for tuning in properly. There’s something compelling about watching people who are very comfortable in studios or on stage being dropped into a world where their main task is not crying on national television while picking mealworms out of their hair. Knowing roughly what each of them is being paid doesn’t ruin the magic; if anything, it adds a slightly wicked thrill as you weigh each shriek against the size of their reported cheque.

In the end, I’m A Celebrity 2025 looks set to do exactly what it always does, just with a shinier, more trend-conscious cast and a few extra safeguards against viewer sadism. The salaries may raise eyebrows, the line-up may provoke the traditional “Who?” debate, but once the first trial starts, most viewers will do what they always do: pick a favourite, pick a victim and settle in for another year of watching famous people discover that their true market value includes a mandatory side order of bugs.